Christopher Lochhead is one of the pioneers of the “Authentic Dialogue” category of podcasts, a best-selling author and three-time Silicon Valley, public company CMO. He stands out for his unique point of view, sense of humor, hard-fought experience and whisky stained mind.
In Christopher’s new book, Niche Down: How to Become Legendary by Being Different, he and co-author Heather Clancy go deep, taking you on a fun, practical, example-packed look at what it takes to design and dominate your own niche. They blow up the idea that the path way to success is building a brand and instead teach you how to “Niche Down” and become known for a niche that you own.
Listeners love Legends & Losers because it is not your typical formulaic “interview show.”
Instead it’s one of the few real, raw, authentic dialogue shows.
From Elon Musk’s first investor Nancy Pfund, NBA legend Bill Walton, New York Times best- selling author Sebastian Junger, the cofounders of John’s Crazy Socks, 4-Star General Stanley McChrystal to convicted murderer-turned motivational speaker Will Little, Christopher has remarkable conversations with hundreds of legendary thinkers from Silicon Valley and beyond.
Christopher says Niche Down is for someone wanting a legendary career, and for “small-e- entrepreneurs” looking to make a mark on the world. It’s the first book on category design for smaller businesses and individuals.
“Follow your different”
“It’s what makes us different that makes us difference”
“Conversations are not about me getting you to agree with my predetermined point-of-view”
Download the 5 Questions to Niche Down here https://betterleadersbetterschools.com/168-christopher-lochhead
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